I’ve I said before, this year I’m bringing new style of content to LoveofMode.com. To kick off my new “Get To Know” series, I interviewed Del Addison, owner of Ego Soleil. Ego Soleil is a contemporary fashion brand that offers high quality and timeless fashion. Read along to get to know this amazing brand a little more!
Hey Del, can you please tell us what inspired you to create Ego Soleil?
I was inspired to create the brand Ego Soleil because I felt that there was a real gap in the contemporary women’s fashion market for beautiful design-driven apparel at more accessible price points. I wanted to create a brand that allowed for freedom of self-expression for women everywhere in their natural environment. Ego Soleil is about the complete woman and not simply about the clothes but a true focus on her lifestyle and everything that makes her whole. From the office to the cocktail party or gallery opening, the Ego Soleil focuses on the infinite qualities of the woman and the myriad of aspects of her life.
There are many brands out there, many of which I saw as merely making clothes and pushing product; that’s great as every brand has a different path. However, for Ego Soleil, inspiration comes from the vibrant energy of New York City – whether it be the clean lines of its architecture or the edginess of the city and its limitless possibilities, it represents an intersection of boldness and confidence, an Ego if you want to sum it all up, because what’s the big city with bright light and marquees everywhere, graffiti and a bustling melting pot of art and culture – that’s NEW YORK CITY and so that EGO of the city translates right into Ego Soleil.
How did the company get its name?
True story here – living in NYC has its benefits and one of those is that I developed a high level of can-do attitude because one has to hustle to make it here. That level of can-do attitude of always pushing limits translates into a form of EGO – we New Yorkers have that in us – from the men and women in hip-hop, breakdancers, skateboarders, fast talkers and fast walkers and even the Jedi’s in Washington Square Park, it takes a level of EGO to be that bold and to be that different for starting movements and initiating trends and that’s the true genesis of the Ego in Ego Soleil. The Soleil is a balance that is needed to temper that Ego and channel it in such a way that there is beauty in what comes out the other side, that Soleil makes it more stylish, more aspirational and more coveted to be adapted.
The name Ego Soleil captures a distinctive duality that is as complex as the woman who wears our designs.
EGO : Our collection will include fashion forward pieces with bold pops of colors and unexpected accents.
SOLEIL : Softer fabrics, feminine details, that are comfortable and versatile enough to wear for any occasion.
The star between these 2 words in our name form an invisible oval which encapsulates the S for soleil and represents the intersection of boldness, confidence, and edginess yet gives off an aura of softness and refined elegance in the form of a ray of light.
Tell me a bit about partnering up with Style Saves.
Style Saves is a fantastic non-profit organization founded by Rachael Russell, a personal friend, whose mission is to unite fashion and philanthropy. Style Saves raises funds through fashion-focused events in order to provide underprivileged students with necessary items. There was an instant synergy between our organizations as a fashion start up with Style Saves to not only connect people who were passionate about fashion but also to contribute to a very worthy cause. Rachael has been a fantastic partner in connecting the brand with influential people in NY and Miami as well as to share the Ego Soleil brand with friends of Style Saves. We look forward to expanding this relationship in the future.
What is your favorite article of clothing your company sells?
While I love each item in the collection, I am a particular fan of the Hope Drape Dress and the Jenner Jumpsuit. Those fashions really capture in part, the direction in which we are taking Ego Soleil, however, in the March 2017 capsule, that will soon hit our online store, you will notice some amazing vetements.
Is there anything you want consumers to know about you or your company?
We are launching our online store on Jan 22nd, 2016 and you should visit www.egosoleil.com to signup to be notified of when the online store opens and selling begins, as only people who have signed up will know first.
VERY IMPORTANT: Our immediate capsules are premium and limited, meaning we may only make 30 pieces of a given dress and once it’s sold out, we won’t restock because it’s supposed to be a limited novelty timeless piece for that special woman who is looking for something that everyone else does not have. Additionally, we issue a certificate of authenticity that can only be verified through Ego Soleil with each piece to ensure that is an authentic Ego Soleil piece.
Also, follow @egosoleil on Instagram for the latest on our developments and inspiration.