No Buy January: Why I’m Starting the Year With a Shopping Cut-Back?

If you’ve been following me on Youtube for a while, then you know that in the last few months, I’ve made the decisions to be a more conscious consumer. I reduced the amounts of hauls I used to upload on my channel and cut back on my shopping habits. I bought less but better quality and opted for long term investment pieces instead of a spur of the moment trends.

Going into the new year and the new decade, I definitely want to continue with this ethos of shopping and consuming, that’s why I decided that January 2020 will be a “No-Buy” month.

Just like the name suggests, a no-buy month is a month where I don’t make any fashion nor beauty related purchase (unless it’s something I absolutely need and can’t live without, for example if I lost my winter gloves and need to replace them…). Looking at my closet the other day, I came to realize that I own an overwhelming amount of clothing more than I realistically need. I always attributed my shopping habits to being a blogger and needing to stay on top of trends. But, I do now realize that my position also comes with the duty to promote healthy shopping habits and fight against over-consumerism.

So for the month of January, I will refrain from shopping and instead will be styling pieces I already own. I urge you to follow me on this challenge because I’m sure that you too own more than enough clothes and definitely don’t “need” any new items. I believe January and February are the perfect months for a no-buy challenge as most of the biggest sales are gone and because we’re already in the middle of the winter season. Chances are you already have your winter wardrobe covered by now.

H&M coat old similar, H&M sweater similar old here, Zara leggings old similar here, JW Anderson bag

I will be documenting my no-buy month on Instagram and if you do too, use the hashtag #LOMnobuy so we can promote healthier shopping habits this year!





  1. January 7, 2020 / 12:05 pm

    This is a great idea!! I’ve been trying to buy less but more quality pieces too! I’ve bought a few things this month already but they were things that I needed but for the rest of the month, I’m going to try this no buy as well.

    Effortlessly Sophisticated

    • Tamara
      February 12, 2020 / 12:59 pm

      The goal is definitely to buy more consciously in general rather not buying at all. But I highly recommend you do a no-buy month, It will really open your eyes to your buying habits and put things in perspective. Also, it will hopefully be useful to pinpoint what you really need rather than want.

    • Tamara
      February 12, 2020 / 12:57 pm

      Thank you. I definitely want to be a more conscious consumer this year and buy less. I’m excited to partake in this challenge in the upcoming months as well.



  2. January 31, 2020 / 4:31 pm

    such wonderful pics, love your red purse…

    • Tamara
      February 12, 2020 / 12:56 pm

      Thank you Delia!



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